Cases
Development of a shop-in-shop concept
In collaboration with de Bijenkorf (luxury department store) we developed a new kind of shop-in-shop. Together with a network of amazingly talented creatives, artisans and craftsmen we created a beautifully unique jewellery experience. Open seven days a week it was a showcase for ready-to-wear fine jewellery, a hotspot for immersive private events and served as an atelier for its bespoke services.
Redefining beauty
Co-designed the I'MPERFECT campaign in partnership with NRC (newspaper) and a Dutch documentary maker to discuss the beauty of being yourself no-matter what. The I’MPERFECT campaign aims to ignite a broad debate about the role models in our everyday life.
automotive icon
Together with local partners we developed a concept to experience the products of Porsche Design (mainly eyewear and accessories) in a different environment. Surrounded by iconic supercars it provided an inspiring stage. As one of the first examples (back in ’09) of an omni-channel approach it combined a digital store (porschedesign.nl) with a physical experience (including an order-in-store program).
Launch of a jewellery house
House of Eléonore officially launched their first jewellery Collection entitled ‘Paradise' during an event at the National Maritime Museum. During the evening which consisted of a press dinner (with over 40 journalists attending), an exhibition showcasing artworks made at a gold mine in Peru, and a traveling experience to submerge the visitors in the worlds of diamonds, craftsmanship & jewellery.
Introducing innovation
Toured the Netherlands & Belgium with the Google Glass Live Experience in ‘13. Exploring the future possibilities of wearable computer technology for our society. Together with an American tech-pioneer we discussed the meaning of this innovation and shared our findings at over 20 events.
E-commerce & Omni-channel strategy
Essenza Home is one of the key players in Europe in its scene, their products are sold in over 3.000 locations in more than 30 countries. Essenza Home designs beautiful home living collections, consisting of luxury bed- and bathroom linen, comfortable home wear and interior accessories. With the new strategy and the implementation of a new partner program at hand they will merge on- and offline into a new blend, which creates a seamless experience for consumers between channels and partners. Whenever, wherever and whatever he or she needs.
Launch of the Volkswagen Touareg
Launch of the new Volkswagen Touareg in The Netherlands at Amerongen Castle. For which we designed and presented a special program: ‘how to connect with the luxury consumer’. Developed especially for the sales staff across Dutch dealerships.
a benefactors program
Wonderfeel is an outdoor festival, offering high-quality classical music for broad audiences. The beautiful scenery of the Schaep & Burgh estate is an integral part of the concept, ensuring that all your senses are stimulated. After five years of existence it was about time to draft a new benefactors program to connect with long time friends and welcome new supporters.
Building new Business Models
Together with the Dutch Interior Institute (NII) we hosted a special program consisting of four workshops and one-to-one consultancy sessions to support companies in the Dutch interior industry. With our guidance they explored new horizons and started too envision a new tomorrow, embracing future proof business models.